We are a mobile eyewear store based out of Los Angeles, California popping-up in our restored 1978 Volkswagen bus "Heidi". We think quality hand-made eyewear is important and we strive to carry brands that align with our ethos. 

Why mobile? Well, we can reach more people! A brick and mortar store is great, but we wanted to be able to connect with people outside of Los Angeles too.

For those that want one of a kind pieces, we offer frames from our vintage collection. Think Cazal, Nina Ricci, and Carrera. Not only does this allow us to provide frames you can (likely) only find with us, it enables Promised Land to keep a more eco-friendly footprint. By reducing our reliance on new production we can lessen our environmental impact and still deliver collector worthy eyewear!

For our visitors looking for current brands, we hand-pick pieces from Salt, Benjamin, Super and other designers committed to hand-made eyewear. 

Questions? Need hi-res images or more details? Please contact us at

Promised Land LAPromised Land LA

Promised Land LA